Jun 28, 2021
In 2020, Chris and Melissa Smith
started the podcast and website Family Brand, to help families
figure out what they want to stand for and be remembered by.
Having a family brand is a way to
strengthen your family.
Since then, they’ve taken dozens
of families through their training that helps families identify
core values they want to create a family brand around, and how to
make their family brand not just inspirational but
Today, Chris and Melissa sit
down with Neil and me to give us a crash course and a mini family
brand session by asking questions you can use too to get your
family brand started.
In this episode, you will hear:
- Twelve years ago, Chris and Melissa almost got
divorced. Then she read a statistic saying that 87% of couples
considering divorce who decide to work it out are happy five years
later. Since then, they focused on building back their
- Oftentimes as entrepreneurs and business
owners, we are so much more intentional about the brand and the
culture of our businesses and our personal brands than we are about
the brand and the culture of our home.
- Families are the backbone of everything. It's
no coincidence that the breaking down of a family directly
coincides with all kinds of issues in society. So the world needs
- In getting started with creating a family
brand, here are three questions you can ask yourself and the rest
of the family:
- What do you stand for more than anything? (For
us, it’s faith and love.)
- What do you want to be remembered for
- What makes your family
- Clarity is usually at the bottom of
confrontation. If you're willing to work through confrontation,
everything becomes clear.
- Language is creation. The words you speak in
your home create the culture in your home.
- One of the greatest indicators of a child's
future well being and identity is how much they know about their
family history and their ancestors.
- Having family values gives you opportunities to
acknowledge whenever there are some things you haven't lived up
- You can live the life you want to live as a
family and take a stand for your family.
Family Brand Podcast
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Produced by Emerald City